Rowan University
Enrollment Marketing
EDITORIAL WORK
During my four years working for the Rowan Blog and on the Rowan social media team, I produced more than one hundred articles for WordPress! These articles played into the content marketing efforts of the admissions and enrollment management departments at Rowan, showing students a more realistic, everyday side of campus life that they wouldn’t otherwise see before becoming a Prof. My articles have been featured in university-wide emails and newsletters, social media, and on several websites within the university.
My photographs have been sourced for website landing pages throughout the university, printed in the admissions package that incoming freshmen receive, featured on the official Rowan Instagram with more than 23,000 followers, included in university publications, and printed on banners and posters throughout the campus.
Click here to view the YouTube videos I produced and edited for Rowan University.
Below are some of my favorite articles I wrote for the Rowan Blog. Click here to read all of them.
HOW TWO ROWAN STUDENTS CREATED A BRAND BACKED BY WHOLE FOODS
Mike Lombardo, a graduate student earning an MBA, and Kayvon Jahanbakhsh, a senior finance major, are prime examples of how far a Rowan University education can take you — their small business, Topos Teas, was recently picked up by a local Whole Foods!
art Major Earns Scholarship Opportunity of a Lifetime
Studio Art major Leann Carlson had always stayed close to her home in Vineland, NJ. But when the opportunity of a lifetime popped into her Rowan email inbox last year, she took it as a sign to step out of her comfort zone and explore all that the world of art has to offer.
International Student Merges two passions at exciting Internship
For senior international student Marko Minic, from Serbia, ball is life! He came to the U.S. in 2016 to pursue a business major and continue playing his favorite sport. As a marketing intern for Hoop Group, he was thrilled to combine his love of marketing and basketball.
art Alums help Support Small Businesses During COVID Crisis
Courtney and Justin Stevenson, ‘08, started their screen printing business, Wider Awake, soon after graduation. Now they are working with other local businesses to support their campaign, #KeepinLocalOpen, to prevent local businesses from closing due to COVID-19.
TASKS & ACCOMPLISHMENTS
Produced content for student life blog, YouTube, and Instagram
Interviewed students, faculty, and alumni to produce blog articles
Trained student workers and interns on photography & Adobe Creative Suite
Assisted in a professional photo shoot with 160Over90 marketing agency
Solicited leads to be featured on the blog to aid admissions campaigns
Photographed students for rebranded admissions website landing pages
Had several photographs selected for features on university web pages
INSTAGRAM STORY DESIGNS
As a social media manager for Rowan University, I took ownership of Spotify in addition to monitoring social media across all platforms. I curated playlists to coordinate with pop culture trends, current events, and campus activities. Here are some of the graphics I created to promote playlists on the Rowan University Instagram story. Click on each image to listen to the playlist!
HUMANS OF ROWAN
I was chosen to lead photography and posting for the Humans of Rowan social media accounts for two years. Here are some of the lovely faces I’ve captured on campus!
