Feather & Stitch New York

TASKS & ACCOMPLISHMENTS

Redesigned website and Amazon store to optimize for sales conversions
Implemented paid/organic social media campaigns and tracked analytics
Created branding kit and designed packaging for new product collections
Executed a multichannel holiday campaign to boost sales and awareness
Managed editorial and social media calendar for improved content strategy
Formed partnerships micro-influencers and hosted giveaway contests
Grew mailing list by 200% using pop-ups and downloadable lead magnets
Conducted A/B testing for more impactful ads, emails and landing pages

CONTENT MARKETING & LEAD GENERATION

I created this 45-page sleep health guide (below) to kickstart email capture efforts and build a mailing list. Attractive call-to-action buttons on our landing page and a pop-up message and at the end of our blog articles encouraged readers to enter their email in exchange for this informative guide. In just a few months, this helped us grow our mailing list organically from zero subscribers to almost 200. This guide primed leads to assess their sleep environment, including the quality of their bedding. At the end is a detailed explanation of the value of high-quality cotton bedding, with a call-to-action to shop our best-selling bedding sets.

Feather & Stitch NY | Facebook/Instagram Ad

CLICK THE IMAGE BELOW TO VIEW THE GUIDE.

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SOCIAL MEDIA CONTENT CREATION

I managed the social media feeds on all platforms with the goals to educate, inspire, connect with potential customers and generate interest in our products. To build credibility as a newer brand, we had to establish an appearance of being “thought leaders” in the home decor and bedding niches. Simple yet aesthetically pleasing infographics encouraged engagement and shares, whether people were reacting to a fact about sleep health or chiming in on a discussion about holiday decor trends this year. We built a community, post by post, who is interested in having these discussions and getting to know us as a brand. With strong connections like these, we will be top of mind when it comes to bedding, encouraging brand loyalty, repeat buying and even positive word of mouth.